Intrepid Real Food Adventures

During my online search on the topic of gastronomy and its relation with tourism, I came across to a very interesting website called Intrepid Travel.

Intrepid Travel is basically a travel agency founded in 1988 by two friends from Melbourne who, from an inspiring trip to Africa, were able to send today over 100.00 travellers across the globe generating also workplaces for nearly 1.000 people with over 800 different destinations basically everywhere in the world. Intrepid aims to create a real travel experience for its customers, who are going to travel eat and sleep the local way. Never mind if you decide to travel alone or in-group, Intrepid seems to have the trip of your dream ready for you.

Recently the company decided to expand its area of interest including food within the different travel’s categories. These are journeys with a special food focus with tailored itineraries that will allow tourists to get to know the most exciting food cultures. This is what the guys from Intrepid call a “gastronomic odysseys” for each pocket and taste. The journeys are divided in Real Food Adventures for longer stays, Bite Sized Breaks for shorter gastronomic discovering to even Urban Appetiser which least from two to six hours. If you are in Asia, India, Sri Lanka, Morocco, Europe or anywhere in the United States, Intrepid got your appetite covered.

This initiative is very much related with a new way to experience local culture and food is seen as an expression of regional identity and as a mean to attract tourist to a destination, using authenticity and tradition as the main ingredients for a memorable experience.

If you are a foodie or just a simple traveller this seems to be The experience to make, do you will ever consider it?


To better understand what Intrepid Travel is, see this youtube video!

Gastronomic Tourism

Gastronomic Tourism – What is it and why is so popular today?

Recently gastronomic tourism became an important faster grower segment in the tourism market. Within the bigger picture of people interested in discover new food and wine, is possible to identify two main categories. The first type of tourist is the one who consume gastronomic products as part of the travel experience while the second are those whose activities, behaviour and destination selection are influenced by their personal interest in particular products.

Either way, this new market is today extremely important in particular for all those rural destination that are trying to market themselves under a new and different light, in order to match this new generation of tourists.

But the appeal of gastronomic tourism became important also for all those big metropolis such us New York, London, Rome or Honk Hong where tourists wants to discover the local culture on a deeper level. But also, have the opportunity to experience those gastronomy excellences such as Michelin Star restaurants.

Museum, street art and heritage local places are no more the only focus of the experience, which needs to be in a more authentic and personal way. Enjoy the travel on a passive level absorbing general notion about the place visited is no more the experience, be active and meet the local tradition on 360 degrees level is what makes gastronomic tourism so important today. In conclusion, we can consider this new type of tourists both as a pilgrim than a gourmet. They are ready to get on the route and build up their journey having at the same time a new life experience with the local people.