The Festival delle Sagre, born in 1974 from Giovanni Borello who was at that time the president of Asti Chamber of Commerce and who decided to group in two days the best food and wine of the countryside tradition. The aim of this festival, in fact, was and still is the valorisation and celebration of all those values related to the life in the countryside, which during the industrial period were disappearing. The tradition, the values and the costumes are all symbols of a strong sense of place and common identity. To make it possible, about three thousand people take part in a parade through the street of the city, showcasing the historical farm equipment and recreating what was the exactly country life during the 19
The tradition, the values and the costumes are all symbols of a strong sense of place and common identity. To make it possible, about three thousand people take part in a parade through the street of the city, showcasing the historical farm equipment and recreating what was the exactly country life during the 19th and 20th century in the area of Asti. The parade finishes in one of the main squares of the city, which hosts at the same time the food festival representing the most authentic Piedmont’s cuisine. This incredible festival host around 300,000 visitors from Italy and abroad every year. For this occasion, forty-four “pro loco”, which are non-profit associations spread all around te main district of Asti bring all together the best of the Piedmont cuisine preparing Saturday dinner and Sunday lunch for thousands of people.
Another important element, which reinforces the identity tradition of the festival, is the parade that takes place during the early hours of Sunday morning. The aim of the procession is to bring to life the old traditions of the people who were leaving in this territory, history and modernity come together harmoniously expressing the strong identity of the community. The people participating in the parade are the same members of the pro loco and each of them has a different tradition to showcase such as, wine and food production or livestock what they were famous for.
Hence, talking about cultural tradition and community identity, this event really showcase the best of it. The involvement of the community within the preparation both of the food and the outfits for the parade is outstanding. The identity of the event is strongly related to the tradition of the place but there is also a collective identity, which is made up from the support of the community. If you are looking for a city to discover with strong traditions to showcase, September it Asti will not disappoint you!
For more info visit Festival delle Sagre website !